In an era where search engines are the first stop for anyone looking for products or services, local SEO has never been more crucial. As more consumers rely on Google to find nearby businesses, ranking at the top of local search results can make or break a company’s...
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When it comes to website design, aesthetics are only half the battle. The real game-changer is psychology—the way colors and fonts influence user emotions, perceptions, and decisions. Every element on a website, from the color of a call-to-action button to the...
For small business owners, having a website is more than just a digital presence—it’s your storefront, marketing hub, and customer service portal all in one. But if you're new to website design and development, the process can feel overwhelming. Where do you start?...
Search is evolving faster than ever, and AI is leading the charge. Traditional SEO—the kind focused on ranking #1 on Google—is no longer enough. AI-powered search engines, generative AI assistants, and conversational models are changing how users find and consume...
The e-commerce landscape is teeming with possibilities, but for aspiring entrepreneurs, a crucial decision lurks: choosing the platform that will house their online store. At Marcellot Digital Marketing we primarily focus on the two giants that stand out above the...
Brené Brown says it best, "If you aren't in the arena getting your ass kicked on occasion, I'm not interested in your feedback." The entrepreneurial journey is a rollercoaster – exhilarating highs and soul-crushing lows. One day you're exceeding your expectations, the...
Search engine optimization is an ever-evolving environment so it’s easy to get caught up in misinformation. Today, we’re setting the record straight and debunking some of the biggest SEO myths. Myth #1: SEO is a One-Time Fix Fact: SEO is like gardening. You can’t just...
In the age of fleeting trends and overnight sensations, it's easy to get caught up in the allure of virality. The dream of a single post exploding across social media, propelling your brand to instant fame, is undeniably tempting. And don’t get us wrong, we LOVE a...
Have you spent hours crafting the perfect social media post or an incredibly aesthetic Instagram grid, only to hear crickets chirping in your DM’s and the comments section? We've all been there. Social media engagement can be tricky, but with a few quick tips, we can...
In today’s digital world, your website is the hub of your brand’s online presence. It’s where you build brand awareness, connect with leads, and hopefully convert them into loyal customers. One thing I’ve seen too many times in my 16+ years in web design and SEO:...