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The Psychology of Website Design: How Colors & Fonts Affect Conversions

The Psychology of Website Design: How Colors & Fonts Affect Conversions

Mar 12, 2025 | Digital Marketing, Strategy, Web Design, Web Development

When it comes to website design, aesthetics are only half the battle. The real game-changer is psychology—the way colors and fonts influence user emotions, perceptions, and decisions. Every element on a website, from the color of a call-to-action button to the...
The Small Business Website Playbook: A Guide to Getting Started

The Small Business Website Playbook: A Guide to Getting Started

Feb 20, 2025 | Digital Marketing, Strategy, Web Design, Web Development

For small business owners, having a website is more than just a digital presence—it’s your storefront, marketing hub, and customer service portal all in one. But if you’re new to website design and development, the process can feel overwhelming. Where do you...
SEO Isn’t Dead—It’s Just Evolving in the Age of AI and Generative Engine Optimization

SEO Isn’t Dead—It’s Just Evolving in the Age of AI and Generative Engine Optimization

Feb 18, 2025 | Digital Marketing, SEO, Strategy, Web Development

Search is evolving faster than ever, and AI is leading the charge. Traditional SEO—the kind focused on ranking #1 on Google—is no longer enough. AI-powered search engines, generative AI assistants, and conversational models are changing how users find and consume...
WooCommerce vs Shopify: Choosing the Perfect Platform for Your Online Store

WooCommerce vs Shopify: Choosing the Perfect Platform for Your Online Store

Jun 26, 2024 | Digital Marketing, Web Design, Web Development

The e-commerce landscape is teeming with possibilities, but for aspiring entrepreneurs, a crucial decision lurks: choosing the platform that will house their online store. At Marcellot Digital Marketing we primarily focus on the two giants that stand out above the...
The Valley of Disappointment: Every Entrepreneur’s Rite of Passage

The Valley of Disappointment: Every Entrepreneur’s Rite of Passage

Jun 19, 2024 | Digital Marketing, Email Marketing, SEO, Social Media, Strategy, Web Design, Web Development

Brené Brown says it best, “If you aren’t in the arena getting your ass kicked on occasion, I’m not interested in your feedback.” The entrepreneurial journey is a rollercoaster – exhilarating highs and soul-crushing lows. One day you’re...
Your Website Looks Stunning, But Can Anyone Find It? Why SEO and Web Design Are Inseparable

Your Website Looks Stunning, But Can Anyone Find It? Why SEO and Web Design Are Inseparable

Apr 12, 2024 | SEO, Web Design, Web Development

In today’s digital world, your website is the hub of your brand’s online presence. It’s where you build brand awareness, connect with leads, and hopefully convert them into loyal customers. One thing I’ve seen too many times in my 16+ years in web design and SEO:...

Recent Posts

  • Why Local SEO is More Important Than Ever March 14, 2025
  • The Psychology of Website Design: How Colors & Fonts Affect Conversions March 12, 2025
  • The Small Business Website Playbook: A Guide to Getting Started February 20, 2025

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